The tool, called Creative|Spark AI, is an AI prediction model built on Ipsos’ creative assessment platform Creative|Spark, and incorporates the past five years of Ipsos’ validated creative database, based on 18,000 human response cases.

Creative|Spark AI is built on Ipsos Facto, the company generative AI platform, and is available in the US as self-service on the Ipsos Digital platform or through full service with Ipsos’ Creative Excellence teams.

The tool will expand to additional markets throughout 2024.

Shaun Dix, global leader of creative excellence at Ipsos, said: “Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing.

“It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement.”