Tiwari (pictured) was most recently research director at Observer and has worked for the Observer service for more than a decade.

He will take up his new role on 1st April and will report to Ipsos managing director, research Vivek Gupta.

Vincy Jathanna, country service line leader, Observer at Ipsos India, is moving to the Ipsos Data Service Centre as vice-president operations, effective 1st April and reporting to Haribabu Rajendran, managing director at Ipsos Data Service Centre in India.

Karthik Kankanhalli, research director, Observer, at Ipsos, will take on a role driving business development for customer experience, channel performance, automotive and banking, financial services and insurance.

Before taking up his new role, Kankanhalli worked at Kantar, Nielsen and JD Power, and will report to Gupta in his new position.

Amit Adarkar, chief executive at Ipsos India, said: “India is a key priority market for Ipsos. And we are happy to harness the potential of our highly capable staff to step up in taking up new, challenging responsibilities for personal growth and leapfrogging and leveraging the business potential in our high growth market.”