Jones (pictured) was most recently senior client officer at Ipsos, where he led account relationships in the technology and fast-moving consumer goods sectors.

Before joining Ipsos, Jones worked at firms including C Space, Verve Partners and Decidedly, and held roles in qualitative, quantitative, business development and consultancy.

As chief client officer, Jones will take responsibility for Ipsos’ UK client organisation.

Kelly Beaver, chief executive at Ipsos in the UK and Ireland, said: “I am really delighted to be working with Richie in his new role.

“His vision, commercial thinking, and passion for delivering value for our clients shines through and I’m excited about how his appointment further strengthens our abilities to partner with our clients in achieving their objectives.”