In her new role, Demar will oversee Ipsos’ ESG programme with a particular focus on carbon reduction and sustainability, and also the firm’s global social and charitable programmes and work on diversity and inclusion.

Demar has worked for Ipsos since July 2002, with previous roles including global chief executive officer for Ipsos’ market strategy and innovation practice areas, and most recently global chief growth officer. 

Ben Page, chief executive at Ipsos, said: “ESG is increasingly important for us as professionals, for our clients, investors and for the society we want to live in.

“Lauren Demar will accelerate our actions in this field with the energy and the integrity she is recognised for.”