The platform, called UX Score Benchmarks, uses a customised pool of users to evaluate and score brand websites and compare them against industry standards and top performers in the Ipsos database.

Ipsos said the platform would allow brands to get insights into usability, relevance and design appeal on their digital platforms as well as identifying areas for improvement.

Yana Beranek (pictured), global head of UX at Ipsos, said: “Ipsos’ benchmarking service provides brands with a quantitative measurement of the effectiveness of their UX in over seventeen sectors, including e-commerce, financial services, healthcare and quick-service restaurants.

“Our clients can now quickly pinpoint their brand’s shortcomings and receive insights for improvement, ensuring their technology works for people through experiences that deliver.”