The firms originally came together in 2011, creating one of the largest independent research companies in Ireland, but have been trading separately as part of the enlarged Red C Group since then.

Along with the rebranding, Red C has also restructured its senior management team. Red C’s MD Richard Colwell (pictured) becomes chief executive officer, with Red C co-founder and Sinead Mooney and OI Research MD David Cullen as joint managing directors, Carol Fanagan as deputy managing director and Michelle Lowry as operations director.