Puleston was previously vice-president of innovation within the profiles division of Kantar, leading the company’s survey design. He spent over 18 years at Kantar, initially as part of Lightspeed Research.

In addition to his role at Kantar, he worked with companies on a consultancy basis on survey design best practice.

In the new role, Puleston will focus on helping Ipsos to improve its online operational work and support the development of online research methodologies, products and solutions, bringing his experience in survey design and research innovation.

Ben Page, chief executive at Ipsos, said: "Jon’s appointment reflects Ipsos’ continued investment in high quality people to deliver innovative solutions to some of the most challenging problems in research today. We want to combine the best teams with the best technology as we continue to grow and develop and Jon’s arrival helps with that.”

Puleston said: “I am delighted to be joining Ipsos at such a pivotal time in the evolution of the industry. With the rapid advancements in AI and the transformation of research methodologies, we stand at the forefront of incredible opportunities that demand thoughtful and innovative approaches. I hope I can bring my experience in survey design and pioneering research techniques to help Ipsos successfully navigate and shape the future.”