As part of the new strategy, Kantar will launch a tailored platform in China with localised servers, support, consultancy and communications, as well as integrations with WeChat and Red Packet rewards.

Jeff Tsui, managing director at Kantar Profiles – Greater China, said: “Meaningful insights are only possible with meaningful data. Our new local platform is a resilient service that meets new regulations to help brands collect compliant data anytime.

“Likewise, we want our panellists to have a best-in-class experience. Integrating our platform with WeChat and Red Packet does precisely that.”

In India, Kantar is launching a dedicated Hindi panel and will run all future Indian projects online, with surveys designed for mobile access.

The company said the two changes would broaden respondent access, ensuring a balanced demographic coverage across social class and geography, and quadruple current panel capacity in India over the next two years to reach 40 million people.

Siddhartha Dutta, managing director at Kantar Profiles – Asia, said: “India is on a journey towards becoming the second biggest market in the world.

“It’s never been more important to infuse technology to expand our local capabilities and ensure high-quality data to become an indispensable brand partner for our clients worldwide.”