Trax’s in-store tools, market measurement and analytics services, use fine-grained image recognition, machine learning and IoT platforms to turn photos of retail shelves into shelf and store-level insights. The partnership will help CPG manufacturers and retailers improve category management and product assortment.

Clients will be offered an end-to-end approach to category management through Kantar’s Perfect Category service and be able to optimise product assortment and space, use planogram software with virtual reality visualisation and research, combined with in store compliance data and insights from Trax.

Dror Feldheim, CCO and co-founder, Trax, said: “Joining forces with Kantar will further help CPG manufacturers to better realise the opportunities of category management. Trax’s unique expertise in digitising the physical world of retail, will allow us to seamlessly integrate with Kantar’s Perfect Category solution.”

Phil Smiley, CEO, Consulting division, Kantar added: “We are delighted to announce this partnership with Trax and our combined efforts will support manufactures and retailers to deliver growth in the range of 3% to 5% while enhancing the consumer experience.”