Poustie (pictured) had been at Kantar Media, which manages Barb, for the past 15 years, in various leadership roles, including chief executive of UK and Ireland, and global chief executive for TGI.

He has led Kantar Media’s Barb team since 2019.

At Dynata, London-based Poustie will focus on shaping the media division’s sales strategy and go-to-market plans across the Emea region.

Dynata has also appointed Mike Jaffe, previously of Media Radar, as general manager, global operations.

Prior to Media Radar, US-based Jaffe also worked at Kantar Media, holding operations leadership roles at Kantar Media for 18 years in North America and globally. He also led operations for Vivix, formed in 2023 by merging Kantar Media’s advertising intelligence business and Numerator.

Both joined Dynata in January.

Mike Petrullo, chief executive, Dynata, said: “Both leaders bring a significant depth of experience to our business. Mike Jaffe is skilled at driving operational excellence with an emphasis on delivering quality. Richard Poustie is highly regarded in the media industry and has delivered impactful full-scale media solutions for global companies. These appointments signal our ongoing commitment to fuelling continued business growth for Dynata.”