In his new role as EVP, creative and media solutions, Silvers (pictured) will be responsible for the business; product innovation and growth strategy, and will report to chief product officer Ted Prince.

Creative and Media Solutions includes Kantar’s industry measurement products, such as creative development and evaluation tool Link, advertising measurement and targeting tools, and campaign effectiveness products Brand Lift Insights and ContextLab.

Before joining Kantar, Silvers was at Transunion, formerly Neustar, where he was responsible for the profit and loss statements for P&L for the firm’s identity, audience, and clean room businesses.

Prior to that role, Silvers was general manager of Neustar’s customer experience division, and was until recently a board member at IAB Technology Laboratory.

Silvers also sits on I-Com Global’s Behavioural Science Council, and lives in Colorado, US.

Prince said: “With a deep technical background and extensive knowledge of the media and advertising industry, Steve is a leading force in global marketing technology and advertising technology product development.

“Steve’s solutions expertise and deep understanding of client requirements in the advertising industry will be enormous assets for Kantar.”