Birch (pictured) joins from PwC where she led global strategic marketing. She has more than 20 years’ experience of marketing and communications leadership across business-to-business, business-to-consumer and the public sector. 

Most recently at PwC she was responsible for the marketing and brand campaign to launch the company’s new global strategy and environmental, social and governance work around the world.

Prior to that role, Birch led marketing and brand for PwC in the UK, transforming and building a marketing and brand function, and has communications and marketing experience within global organisations.

In her new role at Kantar Public, Birch will build on the company’s work as a provider of end-to-end evaluation and advisory services to governments and public realm clients, while overseeing the launch of new offer areas.

Commenting on the new appointment, Kantar Public’s global chief executive, Dr Michelle Harrison, said: “I am delighted to welcome Lucy to join us in the Kantar Public leadership team.

“Lucy’s marketing and communications expertise will enable us to increase the global reach of the incredible work our teams provide to our clients. Her previous experience will help shape the future of Kantar Public’s brand during a time of exciting change and opportunity.”