Before joining Kantar, Burgess (pictured) was global director of panel delivery at YouGov, where he managed to double the size of its global research panels.

Prior to YouGov, Burgess was panel technical lead at Kantar’s Worldpanel division.

In his new role, Burgess will develop Kantar’s probability-based citizen panel Public Voice, including growing its scale, propositions and data capabilities.

Public Voice provides governments and policymakers with representative access to the public, including people not online or hard-to-reach individuals, and which operates in 18 European countries as well as Nigeria and Kenya.

The citizen panel was recently used for a multi-country study on public views on and attitudes towards climate change disinformation.

Nicky Klein, chief data and operations officer at Kantar Public, said: “Kantar Public has been making significant investment to further expand its Public Voice citizen panel capabilities and help our clients across Europe and Africa answer their most challenging social research questions.

“With his deep expertise in panel management, Tom will be a tremendous asset to drive the success of this key pillar of our growth strategy.”