Kantar Retail and SMI partner on eye-tracking VR shopping technology
The approach uses the Samsung Gear VR head-mounted display, modified with SMI’s eye tracking platform, to give real-time information about a shopper’s visual attention in a virtual store.
The immersive eye tracking offers insight on how consumers react to signage, displays, products and packaging. This information can then be used to optimise marketing campaigns, product launches, category reviews and merchandising solutions.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments