Kantar Video adds research, engineering leaders
Latzman moves to the role from Dynamic Logic/Millward Brown, also part of WPP, where he held several positions and was most recently vice president of innovations.
His new role at Kantar sees him take responsibility for leading the research team and designing analytical and optimisation tools for the Videolytics platform.
Manchanda, meanwhile, joins from Tremor Media where he led engineering for the firm’s video campaign analysis platform. At Kantar Video, he will lead the engineering team.
Kantar Video CEO Bill Lederer (pictured) said: “As veteran product innovators in the marketing research space, Latzman and Manchanda will build functionality into our Videolytics platform with a continued eye towards the advertiser’s bottom line.
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