Based in Paris, Lecomte (pictured) will report to group president for Europe and APAC, Gerhard Hausruckinger. She will be responsible for leading operations, client service, new initiatives and development, product development and management, and research science in Europe. 

With more than 25 years of industry experience, she was most recently chief operating officer for the insight division of Kantar. There she led the restructure of its operations team and planning and implementation of digital research strategies including mobile, social and search. 

She has also worded at BVA and Nielsen.

Hausruckinger said: “Muriel comes with a wealth of experience in statistics, analytics, commercial development, operations management and product innovation.”