Latitude Insights acquired by Bastion Collective
The agency will be renamed Bastion Latitude from 1st February.
Fergus Watts (pictured) CEO of Bastion Collective said: “We had been looking for a research company for some time that would assist us with our desire to understand human behaviour on a micro level and Latitude Insights stood out head and shoulders above the rest.”
Dianne Gardiner established Latitude in 2008 and will continue to lead the business.
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