Lauzon (pictured) will work within Leger’s lottery and gaming team, and will lead research, provide thought leadership and provide advice to clients on gaming behaviour, attitudes and preferences.

Before taking up his new role at Leger, Lauzon was senior vice-president and managing director, gaming and lottery at Ipsos.

Steve Mossop, executive vice-president, Vancouver at Leger, said: “Paul is a great addition to our team because of his extensive background in this sector, having conducted thousands of projects for clients in the lottery and gaming space.

“He’s also a great leader and subject expert who will bring considerable value to our clients.”