The acquisition will see the entire 360 Market Reach team join Leger, with Alicia Ierardi and Pat DePietto, co-chief executives and co-founders at 360 Market Reach, will become executive vice-presidents on Leger’s US team.

Dave Scholz, currently executive vice-president at Leger, will become executive vice-president and general manager US at the company.

The acquisition is Leger’s thirteenth, and the firm said it intended to pursue further details in the future.

360 Market Reach is a research business focused on the consumer-packaged goods (CPG), retail, health and wellness, luxury and travel industries.

Jean-Marc Léger, president at Leger, said: “Leger is proud to acquire 360 Market Reach, a renowned market research company with an excellent reputation in the CPG industry.

“We have been present in the US for nearly 20 years. This strategic acquisition will strengthen our presence in the US market.”

Ierardi said: “We are thrilled to join the Leger team. The synergies between our companies and shared vision, values and ambitions, ensures a strong future for our employees and expands our global service offering to clients.”

DePietto said: “We are thrilled to expand our work and success as part of Leger, a dynamic leader in Canada as well as globally. We are excited about the immediate opportunities and for what the future holds.”