In his new role, Allsopp (pictured) will develop client accounts across British Columbia, and will seek to expand the company’s work on the Canadian west coast. The position is a new role at Leger, following the company’s purchase of National Research Group last year.

Before joining Leger, Allsopp was vice-president of Ipsos’s Vancouver office, where he managed qualitative and quantitative research projects and specialised in lotteries, gaming and travel and tourism.

Montreal-headquartered Leger has offices across Canada and the US.

Jean-Marc Léger, president of Leger, said: “Jason’s extensive knowledge of market research and advanced analytics, situated within the broader context of his regional knowledge, makes him an asset to our clients in western Canada.”