Girotto (pictured) has more than 25 years’ experience in senior marketing posts, most recently as chief marketing officer at Vimeo.  

Girotto will lead the global marketing organisation, including brand communications, demand generation, field marketing, product marketing, and pricing and packaging.

The announcement follows the news in April that Gurdeep Singh Pall has been appointed Qualtrics’ first-ever president of AI strategy.

“Lynn’s strategic approach and background with some of the world’s most incredible, fast-growing consumer and enterprise brands makes her the perfect addition to the Qualtrics leadership team as we embark on the next phase of our exciting journey,” said Qualtrics president and chief operating officer Brian Stucki.

“Her experience, focus and deep leadership experience will help Qualtrics to better serve our customers around the world.”

Qualtrics is a software platform designed to help organisations to build strong relationships with customers and employees, and optimise experiences.