Rozic (pictured) joins the company from Ask Your Target Market, where she was executive vice-president. She will focus on client relationships in her new position at M/A/R/C.

Previously Rozic worked in research and insight at Zappi, Buzzback and Insights Now, developing programmes and engaging consumers in consumer-packaged goods, tech and quick service food.

Brad Seipel, senior vice-president of account management at M/A/R/C, said: “Clients are going to benefit from Eileen’s deep understanding of sensory, brand, and creative research, helping them to grow their business.”