Marginal increase in UK consumer confidence

UK – Consumer confidence has improved slightly in the past month, according to analysis from YouGov and the Centre for Economics and Business Research (Cebr).

Blurred department store, clothes for sale

The index recorded an increase of 0.9 points to 102.3 in November. Scores above 100 indicate more consumers are confident than not.

The measure for household finances fell slightly by -0.3, with a greater number of respondents reporting their financial situation had worsened, rather than improved, in the previous 30 days.

However, the outlook for household finances over the next 12 months improved, increasing by 3.2 to 92.2 – the highest level recorded by the index since March.

The metric for job security over the past 30 days remained at 87.2 in November, while the outlook for the next year improved slightly with an increase of 0.6 points.

While the home value index increased by 4.6 points – with more homeowners believing that their property increased in value during the past 30 days – the outlook for house prices over the next 12 months was more modest, increasing by 0.7 in November.  

The figures are based on data collected daily by YouGov during 6,000 monthly interviews. Respondents answer questions about household finances, property prices, job security and business activity, over the past 30 days and looking ahead to the next 12 months.

Kay Neufeld, head of macroeconomics at the Centre for Economics and Business Research, said: “November has been a truly mixed bag for UK households. The month started on a low note with England entering a second national lockdown

“While it seems likely that GDP will contract again in the fourth quarter, we also received some decidedly good news later in the month in the form of the vaccine announcements. This means that there is now a realistic exit strategy in place, which has notably lifted spirits and boosted three out of the four forward looking indicators, leading to an overall increase in the Consumer Confidence Index of 0.9 points this month.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts