The renewal will give MBuy full access to Nielsen’s local currency television (TV) ratings data across all local television markets. The company also added access to Nielsen’s advertising spend data, Ad Intel.

Ryan Saurer, executive vice-president of sales and general manager of MBuy, said: “Nielsen’s enhanced local TV measurement provides us a greater understanding and insights into each local marketplace, furthering our ability to plan and sell with confidence. Combining this with Ad Intel data will create the perfect local market lens to successfully execute our media planning and buying.”