The investment will support InMoment’s strategy for growth, development of its Experience Intelligence (XI) platform, and geographic expansion.

InMoment will continue to be led by chief executive Andrew Joiner (pictured) and the rest of the company’s leadership team.

Joiner said: “The new investment partnership with MDP will accelerate our momentum, and help us achieve our ambition of disrupting the customer experience market, which has been under served by both metric-heavy and market research led approaches.” 

The company has appointed MDP executive partner John Lewis, former global president of Nielsen, as executive chairman of the board of directors.

Independent investment firm Peterson Partners, which first invested in InMoment in 2013, retains a minority ownership position.

Zaid Alsikafi, a managing director at MDP and co-head of its telecom, media and technology services team, said: “MDP’s investment in InMoment represents the culmination of two years of work alongside John Lewis to identify and execute an attractive investment in the customer data and analytics sector. “We look forward to helping the InMoment team capture the commercial opportunity afforded by delivering transformational analytics to corporate enterprises.”

The value of the deal was not disclosed.