The acquisition is expected to close in February 2020, subject to customary closing conditions.

LivingLens was founded in 2014 in Liverpool by Carl Wong (pictured) and David Woods – it now has offices in London, New York and Toronto. Its video intelligence platform transforms video signals to speech, emotion and sentiment, for customer and employee insight.

Wong, chief executive officer for LivingLens, said: “Hospitality, travel, retail, consumer goods, auto, technology, financial services and telecommunications companies all use video feedback to better understand their product, customer and employee experiences in live-time.

“We are thrilled to become part of the Medallia family and provide our customers with the world-class customer insights they need to transform their businesses.”

Leslie Stretch, president and CEO of Medallia, added: “With 3.5bn global smartphone users and 54% of all mobile brand experiences being video and image-based, it is vital to capture this exciting feedback signal. Today nearly 70% of our solicited feedback is sent via mobile

“Our acquisition of LivingLens will give our customers in all industries the ability to leverage video feedback alongside social, voice, app and web in Medallia’s leading experience management solution.”