The announcement follows S4 Capital opening an office in Bangalore in February and appointing Poran Malani as its director for India. 

WhiteBalance was founded in 2010 by Robert Godinho as a one-stop shop for high quality visual productions. It is fully equipped to produce content from feature films, commercials and documentaries to high-end digital content.

With the merger, MediaMonks adds 50 experts to the team and intends doubling the India business in the coming six months. MediaMonks will continue to invest in its content studio in Bangalore as its creative hub for APAC and aims to increase the teams and studio facility in Delhi.

Sir Martin Sorrell, executive chairman S4 Capital, said: “India is a country very close to my heart – one built on a heritage of creativity, and characterised by a vibrant culture. As you can imagine, I’m delighted to continue to expand into this fast-growing market, offering a wealth of talent and significant growth opportunities, and the merger with WhiteBalance is the next step for us to build a leading creative content business here. At the same time we’re strengthening our position in the APAC region – ever more important – as India continues its trajectory to become the most populous country on earth.”

Robert Godinho, founder & CEO WhiteBalance, added: “WhiteBalance is a close-knit family of artists, designers and visual storytellers. Having worked with the world’s leading media organisations, we’re incredibly excited that our journey has led us to join forces with MediaMonks.”