Gosling (pictured) was previously insight and analytics manager at Mobas Group, overseeing the delivery of research to inform brand and business strategies.

Prior to that role, Gosling was strategy director at Hall & Partners, and has also held roles as associate director at Cambridge Market Research and research manager at Ipsos MORI’s Social Research Institute.

Gosling also has experience leading research into areas such as financial services, education, and health and wellbeing.

Steve Handley, quantitative research director at MEL Research, said: “We are very pleased to welcome Ruth to the team.

“Her extensive experience and proven ability to manage complex projects across multiple sectors will further strengthen our research capabilities and support our commitment to delivering robust and actionable insights for our clients.”