Meredith renews Nielsen TV deal
The multi-year renewal agreement covers Meredith Local Media Group’s 17 TV stations and includes local buying behaviour data from Nielsen Scarborough, and Nielsen Rhiza, an audience-based sales tool which allows media buyers to identify current and new customer segments by location and demographics.
Doug Lowe, executive vice-president at Meredith Local Media Group, said: "Nielsen’s suite of data, products, and insights have a major impact on how our business runs and we look forward to moving our business forward with them over the next several years."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments