The office, which launched on 1st June, is MetrixLab’s first in eastern Europe and the company will appoint a team to support business impact within the region.

Lukasz Glowacki (pictured) will lead the office’s growth and development, having previously worked for five years on advertisement assessment and brand health at Ipsos.

Paulina Borowska has joined the Poland team as senior research manager, Olga Mazurowska as senior process manager and Hubert Sulima as research process manager, with more research staff to join imminently.

MetrixLab is part of the Macromill Group, and works in approximately 90 countries worldwide.

Jon Arthurs, managing director of European development at MetrixLab, said: “Our new office in Poland is an exciting step towards provide local support and expertise to both our local and regional clients in driving sustainable equitable growth.

“We are very pleased that Lukasz has joined us to lead this development in Poland, with his broad expertise of sectors and solutions. His passion and expertise for research and marketing is a great addition to our team.”