The Manchester office will have an initial team of three, with recruitment underway for three additional roles.

Cecily Crawley has joined as team lead, having most recently worked as senior research manager at Tangible.

Richard Lomax has been named associate director, having previously been senior research manager at InSites Consulting.

Sam Smith will also be working in the Manchester office, having joined MetrixLab as research manager in January 2022.

Claudia Strauss, managing director at MetrixLab UK, said: “I’m really excited that the UK business now has a presence in two locations – north and south.

“In our discussions with clients and candidates, we spotted the opportunity to add an office in the north of England, and we chose Manchester where there is an established marketing services community.

“We’ve found some incredible talent in this city and we’re looking forward to expanding our team further here so we can offer clients based in the north of England easier access to an excellent local team.”