Mwaura (pictured) will be tasked with building MetrixLab’s business across Africa, and will be joined in post by Rentia Kraucamp, who will director local research operations as research director.

Before joining MetrixLab, Mwaura was chief client officer for South Africa at Ipsos.

The Johannesburg office will support MetrixLabs offices in Australia, India, China, Singapore and the United Arab Emirates.

Rob Valsler, regional managing director at MetrixLab Africa, Middle East and Asia, said: “Nanzala is the ideal person to launch our first office in Africa and help our global clients better understand this unique continent.

“Along with Rentia, they share a combination of energy and experience that’s a perfect match for MetrixLab’s culture – blending evolving technology with passionate experts.”