Based in New York, Minyo (pictured) was previously executive director, client services, at branding agency Landor, where she led business-to-business and business-to-consumer client relationships.

She has held various roles within WPP companies during her career, including at Millward Brown and TNS, working on brand and advertising research and research across consumer packaged goods and financial services.

Tom Neri, US commercial director for marketing and consumer intelligence, GfK, said: "Marie brings a powerful understanding of clients’ challenges and needs to this important role.

"She has earned the respect of a host of customers and colleagues alike and is a sought-after thought leader in branding and strategic decision making."