MM-Eye obtains B Corp status

UK – London-based market research and insight agency MM-Eye has become a certified B Corporation.

green tick boxes on wooden blocks

MM Eye began the process of becoming B Corp certified in early 2022.

Founded 15 years ago, MM-Eye underwent a management buyout in 2020 and became 100% employee-owned at the start of 20023. Since it began its B Corp application, the company has doubled its staff numbers.

To become B Corp certified, businesses must complete an assessment process, administered by B Lab UK, that requires meeting targets in social and environmental performance, transparency and accountability.

Companies must re-certify every three years to retain the certification.

Around 1,400 B Corp certified companies are based in the UK, out of over 6,000 businesses globally.

Alison Phillips, client services director at MM-Eye said: “Getting to this point has been a true team effort, involving many within MM-Eye and with critical guidance and support from Andy Hawkins, our B leader.

“Being B Corp is fundamental to our desire to provide insights that power positive change and we look forward to collaborating with the B Corp community.”

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