Yavarkovsky (pictured) was most recently senior vice-president at Ipsos Innovation in the US and has also had prior experience working at Kantar.

At Morning Consult, Yavarkovsky will manage client portfolios and has prior experience in areas including brand health tracking creative testing and new product development.

Jessica Schneider, chief commercial officer at Morning Consult, said: “Jennifer’s expertise, leadership and commitment to excellence will be invaluable as we continue to scale our impact with business leaders around the globe through Morning Consult’s unique combination of real-time data access, unparalleled audience-reach and differentiated custom research solutions.”