Hester (pictured) was previously research director at Razor Research, focusing on FMCG, alcohol, retail, cosmetics, broadcasting and travel industries. He has also worked at ABA Research – now renamed Kokoro – in a number of director roles.

Ginny Monk, managing director at Motif said: “We’re thrilled to have Nat join the Motif team as we continue to invest in understanding loyalty and helping our clients expand their businesses through a deeper appreciation of customer behaviour. Nat has an impressive composite of market research experience along with leading high performing teams and is joining us at an extremely exciting time for the business.”