Lomax (pictured) was previously at Metrixlab, having previously had a seven-year spell at Join the Dots/Insites Consulting, now Human8.

In addition, Lomax has experience in online communities and brand tracking, focusing on fast-moving consumer goods (FMCG), energy and media.

Mustard has also hired Bruna Pani as digital marketing executive, joining from Health Assured, and Grace Tomlinson, who previously worked a summer internship at Mustard in 2022, as research executive.

Colin Auton, managing director at Mustard, said: “It’s been an exciting year for Mustard, with new clients fuelling our growth, especially in FMCG and retail.

“The addition of Richard to the team further strengthens our offer in this area, and we’re also delighted to welcome Bruna to the team to work on our digital marketing.

“Finally, it’s great to welcome Grace back to Mustard. She developed quickly during her internship last year and we’re pleased that she’s chosen to come back permanently.”