The board comprises representatives from three of Dynata’s largest equity holders, Bain Capital, BlackRock Financial and First Eagle Investments, as well as three independent directors, and Dynata chief executive Mike Petrullo.

Mitch Barns was chief executive at Nielsen from 2014 until 2018 and now sits on the boards of Kynetec, Consumer Edge and Qualsights.

The board will be chaired by Gene Davis, chair and chief executive of Pirinate Consulting Group, who has previously been a member of the boards of Aeromexico and Skillsoft Corp.

Manish Bhatia has also been appointed to the board. He was formerly president of Nielsen Online and has held roles at Comscore and Kantar Media, where he was chief executive for North America.

Also appointed to the board are Christian Champ, Mike Bevacqua and Eric Johnson.

The move to appoint a new board of directors follows Dynata exiting Chapter 11 bankruptcy proceedings in July 2024, with its new equity owners providing $81.5m in financing.

Petrullo said: "We are excited to welcome our new board of directors. Each has a proven record of accomplishment in fostering business growth, strategic leadership and, in many cases, a deep  understanding of the media, insights, and analytics landscape. The Dynata board of directors will be invaluable in guiding our strategic direction as we continue to advance our mission."