Bordenave is the co-founder of BVA Nudge Consulting, the behavioural science arm of PRS In Vivo’s parent company BVA Group, and the founder of the Singapore Behavioral Science Network.

As Asia-Pacific chief executive officer at Nudge Consulting, Bordenave co-developed several behavioural science-informed training and consulting services for consumer-packaged goods marketing, research and development and shopper teams.

In addition, Bordenave has worked at Danone and Mondelez, and has worked in Asia with PRS in Vivo for the past five years.

PRS in Vivo, part of BVA Group, specialises in the application of behavioural science to help companies predict and influence consumer choice and drive brand growth, and is present in 50 countries worldwide, with offices in New York, London, Paris, Geneva, Milan, Shanghai, Hamburg, Frankfurt and Singapore.

Olivier Blanchet, chief executive at PRS in Vivo, said: “For more than 50 years, we’ve pioneered a behaviour-first approach to packaging and new product development research.

“We’re delighted to have Richard on board to help us take our historical expertise to the next level.”