PRS In Vivo will expand to Australia through a partnership with its sister agency BVA BDRC.

Georgina Woodley, Australia managing director at BVA BDRC (pictured), will lead the Australian office, working for both PRS In Vivo and BVA BDRC. She will work alongside Jillian Ryan, a research consultant at BVA BDRC.

PRS In Vivo is headquartered in Paris, with offices in New York, London, Geneva, Milan, Hamburg, Shanghai and Singapore.

The launch aims to support the growing global needs of FMCG clients in the Apac region. 

Woodley said: “Our collaboration is not new but it’s wonderful to make our partnership more official. The Australian team holds unique behavioural science knowledge and skills that will help our clients improve business outcomes and drive greater brand growth in the Australian market.” 

Sophie Mahé, head of PRS In Vivo Apac, added: “This is a very logical move for us. Our Apac workload is growing, and our clients are excited for the efficiencies that will come from a physical presence throughout Australia.”  

PRS In Vivo has a number of FMCG clients in Australia. Olivier Blanchet, CEO of PRS In Vivo, said: “Our clients’ needs in the region have grown significantly, and it only made sense to have feet on the ground.” 

Both PRS In Vivo and BVA BDRC are part of BVA Family, which rebranded from BVA Group in 2022.