Bringing more than 30 years’ experience to the team, the technology and product organisations will now be led by former Lucid executives Rick Pittenger, who has joined as chief technology officer, and Bridget Bidlack (pictured), the new chief product officer.

Pittenger’s internet experience goes back to 1996 and GeoCities. Working at Yahoo, he focused on large-scale enterprise and consumer-facing sites. He later moved on to Proofpoint, where he helped take the company to an IPO. Next, he joined Ooyala for three years as senior vice-president of engineering. Prior to Lucid, he worked at Rocket Fuel, leading the engineering and product organisations.

Meanwhile, Bidlack has held technical and leadership roles at companies such as IBM, Microsoft and Experian, as well as leading product at start-ups including Bluestreak and Movable Ink. At Luicd, Bridget used her adtech and martech skills to lead the product team as it delivered scalable restech tools.

Additionally, former chief commercial officer Jake Wolff is now chief revenue officer and JD Deitch has transitioned from chief operating officer to head up the merger of the two companies as chief integration officer.

Andy Ellis, former chief revenue officer of Lucid, will lead operations as the new chief operating officer and Felicia Winberg will serve as general counsel. Tom Buehlmann, Joakim Andersson and Marie-Louise Howett will continue in their current roles as chief executive, chief financial officer and chief human resources officer, respectively.

Commenting on the new appointments, Cint chief executive Tom Buehlmann said: “Advancements in technology and the acceleration of digital transformation have pushed more businesses to embrace new ways of collecting the insights and information they need to be successful. The combined leadership team further strengthens our ability to offer solutions that make it easier, faster, and more cost-efficient for anyone to access consumer sentiments and opinions.

“Cint and Lucid have long held a similar vision for the future of market research, and combining our talented teams, industry-leading products and the scale of our combined global audiences, we will help to satisfy the industry’s growing demands for high-quality insights for any need. Ultimately, this will allow us to deliver unprecedented value to our customers.”