Simoes (pictured) succeeds Patricia Daimiel, who has led NIQ Iberia for the past five years and is taking on a global leadership role in NIQ’s newly created strategic insights and analytics organisation that will bring together NIQ’s advanced analytics, Bases data and consumer and marketing insights.

Simoes began his career at NIQ in France and later joined Kantar. Prior to rejoining NIQ in September 2024 as CPS strategic projects and Iberia lead, he was global strategy director at Kantar Worldpanel, where he led the acquisition of Numerator.

Throughout his career, he has held leadership positions in Europe, Latin America, Asia and the US.

Outside of his corporate roles, Simoes is an angel investor, supporting startups including Steam Academy and World Data Lab.

Emilie Darolles, president of NIQ for Western Europe, said: “With his extensive industry experience across continents, Luis brings a deep understanding of your business needs and the critical role that retail, consumer, and e-commerce data play in today’s marketplace.

“His leadership will further strengthen our team of experts in Spain and Portugal to ensure a best-in-class client service, drive the continued integration and enhancement of our Discover platform, and ensure that we continue innovating our solutions to support our client’s success.”