New Norstat MD for the Netherlands

NORWAY & THE NETHERLANDS – Data collection business Norstat has appointed Hans van Avendonk as managing director of Norstat Netherlands, effective from 1st March.

hans van avendonk

Van Avendonk (pictured) succeeds Yvette Huitema, who joined the business when Norstat acquired Respondenten.nl, where she was managing director. 

Norstat launched Norstat Netherlands through the acquisitions and merger of Respondenten.nl and CG Research in 2021.

During his career in business development, management, marketing, data and technology, van Avendonk has held roles at DDB, Grey, Nationale-Nederlanden, and most recently ADC Consulting, where he was country manager.

Jacob Lagerstedt, regional director, Norstat South, said: "The Netherlands is a key market for us, and having the right leadership in place is crucial to driving growth while maintaining high-quality service.

“Hans’ experience and strategic vision will be instrumental in taking our business to new heights."

Norstat had a change of ownership in 2024, with Triton selling the business to investment firm Nalka Invest.

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