Puggaard (pictured) has more than 20 years of experience in data collection, market research and commercial leadership, with experience at Kantar Media and TNS Gallup, leading teams focused on media measurement, brand lift and concept testing.

At Norstat, which Puggaard officially joined on 1^st March, her role will focus on expanding the company’s work in Denmark.

Tue Meier-Poulsen, regional director north at Norstat, said: “I’m excited to welcome Berit to Norstat. I’ve known her through the industry for the past 20 years, and her comprehensive background in market research, media, and tech — combined with a strong track record of leadership and commercial growth — makes her the perfect fit to lead our Danish operations.

“Denmark is one of our key established markets, and I’m confident that Berit’s expertise and vision will be instrumental in strengthening Norstat’s position as a one-stop shop for high-quality data collection.”