The new features will allow participants to answer open-ended questions using voice or video, which Nexxt Intelligence said would hopefully lead to longer, more detailed answers.

Then, Inca can follow up with further questions, which participants can also answer by voice or video.

Phil Sutcliffe, managing partner at Nexxt Intelligence | Inca, said: “Inca was already the only platform with all the capabilities of a quantitative survey plus qualitative projectives and intelligent AI probing of open-ends.

“Now with our new voice and video features, Inca’s deep insights at scale just got deeper.”