Mary Beth Barbour (pictured) joins Nexxt Intelligence as managing director, client enablement. She was most recently senior vice-president at Ipsos.

The company has also appointed Ellie Ma as senior manager, client enablement. Ma was previously client service manager at YouGov and prior to that worked at Dig Insights.

The two will help clients to optimise their use of Nexxt Intelligence’s Inca platform.

Kathy Cheng, chief executive, Nexxt Intelligence, said: “With these senior hires, Nexxt Intelligence further strengthens its client service capabilities for our growing network of client partners. We’re pleased to welcome Ellie and Mary Beth to our team and are delighted to see our clients already benefiting from their impact.”