Brandbank helps retailers to create, manage and distribute product content, as well as managing retailer and supplier relationships.

Nielsen will acquire all Brandbank data, working processes and ongoing client work. It will also integrate Brandbank teams across the UK, Ireland, France, the Netherlands, Poland, Czech Republic, Slovakia, Hungary, Turkey, China, Thailand and Malaysia. The business is also in dialogue with Brandbank clients in the US, Canada and Germany.

Terms of the deal have not been disclosed.