The company said the studio would help FMCG manufacturers to optimise rich and consistent retail content across all digital selling platforms.

The studio will be based in Green Bay, Wisconsin and will be able to capture high quality images and data from product samples.

Ray D’Aprile, North American commercial director for Nielsen Brandbank, said: “In today’s fragmented, US retail marketplace, accurate and complete product information is critical to winning shoppers’ purchases and loyalty.

“Having expanded to more than 10 countries over the past five years, we are continuing our goal to enhance the online shopping experience globally, through the provision of rich and consistent product content.”

Nielsen Brandbank currently works with more than 200 major retailers and 7,000 suppliers globally and is a Walmart-preferred content service provider.