Nielsen revenues up 15% in Q2 2014
On a constant currency basis this increase is 15.9%. Earlier this month, Toluna parent company ITWP Acquisitions acquired Harris Interactive from Nielsen, which saw Nielsen become a minority shareholder in ITWP. The company had recorded strong growth in Q1 2014 following its acquisition of Arbitron.
Revenues, excluding the impact of the Arbitron and Harris acquisitions, increased 4.4%, or 5.2% on a constant currency basis.
“Our second quarter results reflect the underlying strength of our Buy and Watch businesses, the successful integration of Arbitron and our steady and consistent business model,” said Mitch Barns, chief executive officer of Nielsen (pictured).
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments