Norstat said that expanding into Belgium was a natural next step for the company after recent launches in France and the Netherlands, and also chiming with the business’ European growth strategy.

Barbet will be tasked with making consumer panel investments in Belgium as well as building the firm’s team in the country.

Jacob Lagerstedt, regional director south at Norstat, said: “We have seen strong demand for high-quality consumer panel data in Belgium, and this expansion is a direct response to that need.

“By reinforcing our presence, we enable both local and international clients to access representative, reliable data with greater ease. This marks an important milestone in our ongoing commitment to supporting clients across the Benelux region.”

Barbet added: “Entering Belgium is a key step in meeting growing market demand and addressing our clients’ evolving data needs.

“By investing in panel capacity and on-the-ground support, we ensure access to high-quality data at scale. Whether for quantitative or qualitative research, Norstat is now ideally positioned to support new and existing clients in Belgium with fast, reliable data for insights.”